Visual Identity and Corporate Design for a charity children development association, focusing on providing children with digital assets to imrpove their virtual learning experience.

Naming

Positioning

Visual Identity

Packaging

Website

Social Media

The idea was to create a warming, inviting and approaching identity, using sheltered colors from children’s color palettes. The logo included non virtual playful assets, combining the idea of a virtual experience and it’s responsible importance in nowaday’s world – especially for children. This way, donations were collected – only virtually.